Powerful email marketing for every budget
“Nutshell is super user-friendly and intuitive
“I would highly recommend Nutshell
“Easy to use and... wait for it ... 100% buy in!
“Nutshell is both simple and powerful
Your email marketing platform should take your company to new heights, not limit your growth potential. Nutshell’s Email marketing beats out ActiveCampaign for its:
ActiveCampaign is an email marketing tool with additional sales management and marketing features.
Nutshell’s Email marketing tool is an integrated feature of Nutshell, the all-in-one CRM designed to help businesses close more deals. Nutshell’s email marketing features seamlessly integrates with your CRM to give your entire team insight into contact engagement so you can turn email marketing campaigns into revenue.
Nutshell’s Email marketing includes essential features like:
On the hunt for an email marketing solution that helps you nurture relationships and close more deals? You may have come across ActiveCampaign. But ActiveCampaign lacks seamless sales integration, imposes sneaky overage fees, and locks several essential features behind more expensive plans.
If you want an email marketing tool that will help your company reach—and exceed—its marketing and sales goals, Nutshell’s email marketing software is the best ActiveCampaign alternative for its:
Compare these email marketing platforms head-to-head to determine which will really help your company thrive.
Understanding your contacts’ preferences and needs is crucial to email marketing success—so you can craft and send the right message to the right audience. And ActiveCampaign only provides limited insight into your relationships with contacts.
Since Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan (included free with every Nutshell Sales subscription), contact management is built in. It’s easy to use Nutshell’s filter and segment options to group contacts by all kinds of characteristics. And Nutshell’s dynamic lists and fixed audiences make it a breeze to ensure your marketing audiences are laser-focused.
Plus, with your email marketing tool built inside your CRM, your team can easily see every contact’s engagement with your email campaigns—from email opens to specific link clicks.
At Nutshell, we realize that getting your marketing team into your email marketing platform is essential for optimizing your efforts and improving collaboration. But ActiveCampaign strictly limits the seats its customers can add: the Starter and Plus plans only come with 1 user, Pro provides 3 and Enterprise only comes with 5.
Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan, which comes free with every Nutshell Sales subscription. The Marketing Foundation plan comes with 3 free seats, and the Pro plan includes 10: so you can give your team access to the marketing data and tools that will improve decision-making and show you the big picture of how your sales and marketing efforts work together.
Features like email drip campaigns, advanced audience segmentation, email click notifications, landing pages, custom domains and an AI writing assistant are essential tools in a marketer’s toolkit—and give your team tools for streamlining your workflows. But ActiveCampaign reserves some of these features for customers on its Professional tier and doesn’t include others on any tier.
Unlike ActiveCampaign customers, all Nutshell’s Email marketing customers have access to these essential marketing features—whether you’re paying for 100 contacts or 1 million. Essential features like drip campaigns, tags, and segmentation help you optimize your email campaigns, while email click notifications and Nutshell’s AI writing assistant help your team save time and accomplish more.
The Marketing Foundation plan gets your team essential email marketing features, so you can start sending professional, branded email broadcasts, newsletters, and drip sequences to your CRM contacts, tracking campaign engagement, and giving your whole team insight into how your email campaigns are helping move the needle and strengthen relationships.
And since the Marketing Foundation plan is included for free with every Nutshell Sales subscription, paying for your CRM automatically unlocks these marketing features that put your company on the path to understanding and reaching your contacts better.
The Nutshell Marketing Foundation plan includes essential marketing features, like:
The Marketing Foundation plan also gets you a suite of additional marketing features to support and optimize your marketing efforts, including:
By upgrading to the Marketing Pro plan, you also get this email marketing feature:
Plus these additional marketing capabilities:
Nutshell’s email marketing vs the 4 tiers of ActiveCampaign (updated February 2024)
Nutshell’s Email marketing is part of the Nutshell Marketing Foundation plan, available for free with every Nutshell Sales subscription, which starts at just $13 per user per month. Upgrade to Marketing Pro for $49 per month to get additional features like email A/B testing, SMS campaigns, advanced marketing reporting, and more.
Some Email marketing features are only available on the Marketing Pro plan. We’ll highlight those features in the table below.
Nutshell’s Email marketing is available on the Marketing Foundation plan, which comes free with every Nutshell Sales subscription. ActiveCampaign has 4 plans to sift through.
Email marketing is included in the Marketing Foundation plan, which comes with every Nutshell Sales subscription at no extra cost. Pricing for contacts may apply.
Since Nutshell’s pricing is based on your total number of contacts, you can always calculate what your monthly costs are going to be. ActiveCampaign charges a monthly recurring charge for additional email sends over their plan limits, which can reach up to $800.
Some email providers will impose a limit on how many contacts you can have in your plan—Nutshell doesn’t. If you have more than 50,000 contacts, you have to contact ActiveCampaign for pricing.
Nutshell’s Email marketing allows you to create marketing audiences based on any combination of attributes, from geography and industry to how long they’ve been a customer.
Most email marketing providers will have a limit on how many emails you can send through the platform over a month. For Nutshell, you can send 8 times as many emails than you have contacts. 500 contacts would mean a limit of 4,000 emails/month.
How many logins your email marketing provider allows for in the plan. Three seats are included automatically on the Marketing Foundation plan, and 10 on the Marketing Pro plan.
Not only does Email marketing offer click-tracking, but you can even get notified when someone clicks on the link, giving you up-to-the-minute insight into subscriber engagement. Email marketing also shows you which links specific subscribers clicked.
Nutshell’s marketing attribution report shows you where your best leads are coming from and the rate at which you’re closing them. This type of report is critical for getting insight into how your marketing channels are performing.
Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend—not Email marketing.
The ability to harness the power of AI to help you write your email content.
The Marketing Foundation plan also includes a no-code landing page builder so you can build and host branded landing pages for your marketing campaigns. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM.
Nutshell lets you create customized web forms for any kind of conversion, from newsletter signups to contact forms and content downloads.
Connecting a custom domain to your email marketing platform enhances brand recognition and improves email deliverability rates. In Nutshell, all customers can connect as many custom domains as they want. ActiveCampaign only lets customers on their higher plans create custom domains, and only one per account.
Connecting your email marketing tool to your other apps is critical for team efficiency and keeping your data synced everywhere you work. Nutshell offers dozens of native integrations, plus thousands more through Zapier and our AppConnect solution.
With Email marketing, you can keep track of basic information as well as see a history of your relationship with the contact and keep detailed notes on their profile. ActiveCampaign lets you record basic information about your contacts and keep notes, but it doesn’t provide a detailed history of your relationship like Nutshell’s timelines.
Validates outbound email with DMARC, SPF, DKIM and other technologies to ensure they reach your audience.
Since Email marketing works seamlessly with Nutshell, you can access all your contact, lead, and sales information from a single platform to see how your marketing efforts translate into sales.
Email marketing gives all customers the power to automate targeted, multi-email campaigns based on contacts’ behavior.
The Marketing Pro plan offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns.
If you’re not a designer or not comfortable with code, you u003cbu003eneedu003c/bu003e this feature from an email marketing platform.
Use a pre-built template and swap in your company’s branding.
Feel comfortable coding your email and you like exact specifications? Then you want this feature.
You can use Tags to quickly group contacts together to create an Audience. An example would be if you wanted to reach out to everyone who attended a specific trade show. Add the tag “August 2023 Trade Show” and you can easily find every contact with that tag right in Nutshell.
Allows you to choose a later time or date to send out a marketing email.
Most email marketing providers will offer reporting on deliverability, open rate, click rate and click tracking. Nutshell can also notify a specific team member in your CRM if a certain link is clicked!
These allow you to compare statistics from the same campaign over time. For Nutshell, we offer this type of reporting for your Newsletters.
Support articles and videos to help you set yourself up.
Speak to a real human during business hours. Available Monday through Friday from 7:30 AM to 5:30 PM EST.
Create a ticket through a support email.
No matter how smoothly an email marketing platform can automate your campaigns, you’re not getting the best results if it doesn’t work seamlessly with your sales data. That’s why integrating your email marketing tool with your CRM transforms your marketing—and sales—efforts.
With an all-in-one CRM and email marketing solution, your marketing team can analyze customers’ preferences, instantly create email audiences from customer segments, and automate campaigns to reach leads wherever they are in your sales funnel.
Nutshell’s email marketing software lets you do all of this and more. Because it works hand-in-glove with our CRM, your team can track email engagement like opens, clicks, and conversions for individual customers and leads, giving you invaluable insights you can use to make a sale.
Nutshell’s email marketing software also allows you to segment your contacts based on factors like purchase history, demographics, and how long they’ve been a customer to send highly targeted emails that drive conversions. Send special discounts to your long-term customers, create follow-up campaigns for the people who clicked a link in your monthly newsletter, and much more.
Email click notifications take your subscriber engagement strategy to the next level, revealing how and where your outreach has the biggest impact. You’ll be able to receive notifications when someone takes an interest in your messaging so you can zero in on potential customers.
These notifications are incredibly helpful for marketers and salespeople alike. Marketers can get notified whenever someone clicks on a webinar signup link, watches a video, or shows other signs of serious interest––and then optimize their strategy accordingly.
And since Email marketing works seamlessly with your CRM, your sales team can reach out to those who clicked on your links to work them toward a sale.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell’s Email marketing is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, unlimited marketing audiences, essential features like email drip sequences and click notifications on every plan, and inclusion with every Nutshell Sales plan, Nutshell’s Email marketing can help your business level up its outreach and drive higher revenue.
Join 30,000+ other sales and marketing professionals. Subscribe to our Sell to Win newsletter!
